Our Story
Founded to bridge East and West, Juniper Global empowers brands at every stage — from market entry & positioning to omnichannel growth and AI-driven optimisation. With offices in London, Shanghai and Hong Kong, we act as the local team you can trust on either side of the globe.
- 100+ brands accelerated
- 340+ cross-border launches led
- 3 offices in London, Shanghai, Hong Kong
- Integrity – act with transparency & accountability
- Innovation – leverage AI & data to stay ahead
- Collaboration – build win-win partnerships
- Customer-centricity – obsess over brand and end-user success
Our founders bring over two decades of combined experience in international e-commerce, brand scaling, and market entry across the UK, Europe, and Asia.
Our presence spans key global hubs with offices in London, Shanghai, and Hong Kong, supported by our fulfillment warehouses across Europe to ensure fast, localized delivery.
Our Vision & Mission
At Juniper Global, we bridge the gap between Chinese brands and Western markets, and equally support global brands in establishing and scaling their presence in China, delivering seamless cross-border e-commerce solutions for all stakeholders.
Our Vision
Be the premier cross-border growth partner connecting China and the world through digital innovation, speed and flawless execution.
Our Mission
Empower Chinese brands to build globally trusted businesses in Europe — and enable global brands to win in China — with turnkey strategy, operations and technology.
Global Impact
We measure impact in lasting brand equity, local jobs created and consumer trust earned across borders.
Meet Our Leaders
We are a team of experienced professionals dedicated to helping Chinese brands succeed in Western markets — and supporting global brands in building and scaling their presence in China.
- Arthur began his career in 2004 and has held senior executive roles at leading multinational companies, including President of Baozun E-commerce, CFO of Jaguar Land Rover China, CFO of BT Asia, Middle East & Africa, and Chairman of BT China.
- He specializes in corporate management, financial optimization, M&A, and IPO advisory. Arthur has successfully turned around several large enterprises and is dedicated to driving strategic growth in complex business environments.
- Arthur holds a Bachelor’s degree in Management Science from the University of Warwick, a Master’s in Management Information Systems from the London School of Economics, and an EMBA from Cambridge Judge Business School. He is also a Fellow of the Chartered Institute of Management Accountants (FCMA).