Bridging Through Digital Innovation

End-to-end e-commerce acceleration for Chinese brands entering the UK & EU — and for global brands scaling in China.

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About Juniper Global

We are a cross-border growth partner dedicated to empowering Chinese brands in Europe and helping emerging global brands win in China. Our multi-disciplinary team combines European retail expertise, Chinese market know-how, and AI-driven operations to take brands from 0→1 and 1→10.

Our End-to-End Service Suite

Juniper Global provides comprehensive services tailored to help our partners successfully navigate and thrive in Western markets. Our expertise spans from strategic planning to logistical support and targeted marketing, ensuring a smooth and profitable expansion.

We empower our partners to succeed in Western markets through:

    • Market Entry & Brand Positioning: Localisation research, naming, packaging & compliance

    • E-commerce & Omnichannel Operations: Store builds, marketplace launch, DTC optimisation

    • Channel Development & Performance Marketing: Paid media, KOL/UGC, CRM & lifecycle automation

    • Global Supply Chain & Logistics Support: Freight, duty optimisation, bonded & local fulfilment

    • AI-Driven Automation: Listing generation, demand forecasting, inventory & price optimisation
A consultant in a modern office setting, deeply engaged in a discussion about e-commerce strategies with a Chinese merchant, reviewing market analysis data on a tablet.
Market Entry & Strategy
Actionable, data-backed roadmaps covering compliance, competitor gap analysis and launch sequencing for UK, EU or mainland-China roll-outs.
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Cross-Border Logistics
Seamless freight, customs, warehousing and last-mile options — including UK/EU FBA prep, duty-paid parcels and bonded-zone delivery inside China.
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A creative digital marketing team collaborating in a modern workspace, analyzing campaign performance metrics on multiple computer screens and brainstorming new ideas.
Performance Marketing & AI
Full-funnel growth campaigns plus proprietary AI tools for instant listing creation, price testing and predictive replenishment.
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Key Partners & Platforms in Success

Plug-in expertise across every major channel — Amazon, TikTok Shop, eBay, Temu, AliExpress, Tmall Global and JD Worldwide.

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Meet Our Team

Meet the Leadership

Seasoned operators in e-commerce, AI and cross-border supply chains, headquartered in London with hubs in Shanghai and Hong Kong.
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Arthur Yu

Founder & CEO

Arthur brings 17+ years of experience in global business development and strategic market expansion​. Arthur has a proven track record of building cross-border partnerships and has worked across the UK, China, and other regions. 

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Jason Pun

Co-founder & CTO

Jason is an accomplished technologist with deep expertise in AI for e-commerce and digital innovation. Jason has led development of complex tech solutions and brings a passion for efficiency and scalability in online business. 

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Get in Touch

Ready to expand? Let’s architect your next market success.