Juniper Brand Management

To be the trusted partner in China, helping high-potential global brands to succeed in China’s dynamic new consumer market

The Evolution of Chinese Consumers

The Chinese consumer market is undergoing a significant transformation. The new middle class is seeking emotional fulfillment, cultural identity, and personalized expression, creating unprecedented opportunities for overseas brands with unique value.

Brand Identity

Functionality

Invididualism

Pain Points for Overseas
Brands Entering China

Our Solution

By leveraging profound understanding of the Chinese market, mature operational capabilities, and flexible supply chain solutions, a one – stop solution is provided to address the core pain points of overseas brands landing in China.

Operating Models in China

Brand Self-Operation: For brands with long-term plans, sufficient funds, and willingness to build local expertise (e.g., Uniqlo, H&M, Zara).
Partnership with Exclusive Distributor: Ideal for comprehensive China entry via experienced local distributors, who manage sales and marketing (e.g., Max Mara, Vivienne Westwood).
IP Licensing for Localized Product Development: Applicable when brand IP is strong but product lines don't fit China; leverages market knowledge to create tailored licensed products (e.g., Gap, Reebok, MLB).
Acquisition or JV with Separately Funded Company: For high strategic alignment, enabling deep capital collaboration to share long-term growth in China (e.g., Fila, Descente, Clarks).

Our Three-Phase Approach to Global Expansion Success

We’ve refined a three-phase approach that ensures a smooth and successful transition for emerging brands to enter China market. Each phase is carefully designed to address specific challenges and opportunities, maximizing your potential for growth and long-term sustainability. We provide comprehensive support throughout the entire process.

Phase I: Market Entry

Focus: Conduct market research & positioning, define operating model and key partnerships in China, and create brand awareness via social platforms.

Key Activities: Carry out social media warm - up, KOL live - streaming and KOC content seeding (mainly on Tiktok, Red Note and Weibo), conduct MVP testing and targeted consumer community building, and establish own team or form strategic partnership.

Phase II: Growth & Optimization

Focus: Expand to main online e - commerce channels, define offline user experiences, create category and hero SKUs, and establish supply chain (optional).

Key Activities: Launch Tmall/JD flagship stores, official WeChat Mini - programs online; set up pop - up stores and 1 - 2 flagship stores in tier 1 cities offline; expand digital marketing and social media management, build consumer communities, and develop China local product roadmap (optional).

Phase III: Sustainability

Focus: Expand category and SKUs, develop OMN - Channel & O2O, cultivate brand loyalty and build consumer communities, and establish localised & rapid response supply chain (optional).

Key Activities: Establish omni - channel & integrated experiences from online to offline, expand offline partnership to more cities and introduce franchise model, build brand through immersive experience spaces and co - branding, and create local design and production capabilities (optional).