Our Story

Founded to bridge East and West, Juniper Global empowers brands at every stage — from market entry & positioning to omnichannel growth and AI-driven optimisation. With offices in London, Shanghai and Hong Kong, we act as the local team you can trust on either side of the globe.

1 + brands accelerated
  • 100+ brands accelerated
  • 340+ cross-border launches led
  • 3 offices in London, Shanghai, Hong Kong
4 core values
  • Integrity – act with transparency & accountability
  • Innovation – leverage AI & data to stay ahead
  • Collaboration – build win-win partnerships
  • Customer-centricity – obsess over brand and end-user success
1 + years of experience

Our founders bring over two decades of combined experience in international e-commerce, brand scaling, and market entry across the UK, Europe, and Asia.

0 operation centers

Our presence spans key global hubs with offices in London, Shanghai, and Hong Kong, supported by our fulfillment warehouses across Europe to ensure fast, localized delivery.

Our Vision & Mission

At Juniper Global, we bridge the gap between Chinese brands and Western markets — and equally support global brands in establishing and scaling their presence in China — delivering seamless cross-border e-commerce solutions for all stakeholders.

Our Vision

Be the premier cross-border growth partner connecting China and the world through digital innovation, speed and flawless execution.

Our Mission

Empower Chinese brands to build globally trusted businesses in Europe — and enable global brands to win in China — with turnkey strategy, operations and technology.

Global Impact

We measure impact in lasting brand equity, local jobs created and consumer trust earned across borders.

Meet Our Leaders

We are a team of experienced professionals dedicated to helping Chinese brands succeed in Western markets — and supporting global brands in building and scaling their presence in China.

Arthur Yu

CEO & Founder

17 years building award-winning cross-border retail platforms.

Jason Pun

CTO & Co-Founder

E-commerce technologist driving AI automation and scalable infrastructure.